The importance of web performance

When we develop websites, we often forget that images account for more than 60% of the total page weight. A poorly optimized image can ruin the user experience and seriously affect search engine rankings (SEO).

Modern formats: WebP and AVIF

The use of next-generation formats like WebP and AVIF is crucial today. These formats offer superior compression to JPEG or PNG, maintaining impressive visual fidelity.

In our ClearCut optimization tool, we use the most efficient algorithms to perform this conversion directly in your browser, without having to upload files to a server.

Practical tips

1. Use appropriate resolutions: Never upload a 4000px image if you will only display it in a 500px container.
2. Prioritize compression: For photographic images, use lossy compression.
3. Lazy Loading: Implement the loading="lazy" attribute on native <img> tags.

Optimizing images is not optional, it's a technical responsibility.